WE PLAN FROM THE C3 PLATFORM
Our approach considers the companies' stakeholders and the criteria of these relationships as involvement, participation, penetration, interference and dependence:
WE PROVIDE DEDICATED COMMUNICATIONS INTELLIGENCE TO OUR CLIENTS
We approach each client´s needs in an integrated and personalized manner that uses organizational communications tactics to build valuable, admired and progressive brands in the context in which they operate.
We are committed to ethical values and innovation.
Our practices help brands navigate and adapt to new technologies of Web 2.0 .
Our solutions contribute to connecting the values of organizations with the values of their various stakeholders, to create a truly recognized, authentic exchange and what matters most: meaningful relationships.
This is our reality! Because we understand the importance of positive partnerships combined with the power of effective communication, which are capable of reaching the right audience with the appropriate message through the best channels available.
CLIENTS AND PARTNERS
WE DELIVER STRATEGIC PLANS
TO CREATE TRANSFORMATIVE OUTCOMES FOR BRANDS
We understand that communication is a present and permanent negotiator of human relationships, first of foremost, and in the interaction of organizations toward their public.
We specialize in developing strategies to manage business relationships, engage each one of the stakeholders differently in terms of message transmission and reception.
Our strategies combine structured, creative and 360º integrated communication tools, across all aspects of PR, digital, brand management, activation and content initiatives.
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Strategic PlanningDevelop consistent communication strategies and implementation that are based on a specific scenario via competition analysis to contribute to building and maintaining the reputation of organizations.
Digital CommunicationPlan and draft editorial content for online interaction including Podcasts and Webcasts.
Webresearch: monitoring and analysis of the organizations´ social media presence including activating and updating profiles and corporate blogs.
Media RelationsPositively position company spokespeople with the press for media interviews -both for print, online and TV/radio appearances- company and product launches, brand consolidation, as well as secure meetings with journalists. This also includes media training and crisis management.
Events and Partnerships ExecutionOpportunities to position our clients as special guests and thought leaders at lectures, events, speaking engagements etc., as well as facilitate projects for our clients to be able to partner with their stakeholders.
Influencer EngagementTarget and build relationships on behalf of clients with influential online bloggers, opinion leaders and digital ambassadors- both here in Brazil and globally.
Corporate CommunicationsC3COM prospects and negotiates, through communication, transforming customer products and services in corporate projects for the organization.
Content DevelopmentDraft formal content for magazines, newspapers, videos, newsletters, commemorative books, annual reports and social and sustainability reports.
Reputation AnalysisConduct media and external audits - research and develop of media source list of targeted journalists. This includes a qualitative measurement of the company and how competitors measure up in terms of media presence.
Internal CommunicationsDevelop internal marketing projects, research organization environment and support engaging content.
COMMUNICATIONS IS NOT LIMITED TO ACHIEVING SOME AUDIENCE ENGAGEMENT
WHAT SETS US APART FROM OUR COMPETITORS IS OUR EXPERTISE IN MAPPING OUT MULTI-AUDIENCES
With the constant development and ever-changing environment of relationships between companies and their stakeholders our goal is not only to analyze new trends, but also to be able to predict how to work with these new trends for successful stakeholders relationships. This is why we work with a logical classification model of stakeholders.
The logical concept allows the study of different types of relationships developed in essential, non essential and complementary fields of the business, which determines the corporate social networking in all its phases. The following key points highlight out process:
Establish the management of these relationships in order to be lasting and productive.
Conduct research of organizational climate and expectations of employees, or other stakeholders.
Develop a targeted communication, as well as to determine objectives, strategies and goals of the interaction.
Obtain grants to perform the customer engagement more successfully.
Generate strategic intelligence obtained through the study of relationships with the audience.